For the easy reason that the best content marketing drives are built upon amazing concepts and these all these don’t always come from a whiteboard as a team, struggling in isolation, or gazing at a screen for hours upon end.
For the easy reason that the best content marketing drives are built upon amazing concepts and these all these don’t always come from a whiteboard as a team, struggling in isolation, or gazing at a screen for hours upon end.
The fact that every strong content marketing campaign depends upon a foundation of exceptional ideas in itself suggests that you must be ready to work anywhere, at any time. No one can expect when that flash of inspiration will come, either for that next great content concept, the perfect or ideal way to present an idea, or a way to jump onto a trending topic.
If you aren’t mobile-ready as a content marketer, you are either hindering the success of your own campaigns or creating unnecessary work for yourself.
Here are the 10 essential content marketing apps for the smartphone.
1. Pocket
If you are part of amazing content marketing, there’s a very good chance that you will never stop looking for motivation for your next big idea in the form of content. Whether that’s a content format you think could work extraordinarily for something of your own, an article to schedule to your social feeds, or perhaps you’ve found a new influencer who could be very instrumental in the promotion of your next campaign.
The problem often is, that you might have discovered these great pieces of content by chance. Perhaps someone also shared something on social media or you came over a “hot topic” on LinkedIn while you’re commuting.
If you find yourself in that position frequently; you need to have the Pocket App. Their simple tag line reads: “When you find something you need to view later, just put it in Pocket.”
2. Quora
If you are a content marketer and not using Quora; where have you been hiding for all these years? Quite honestly, Quora is a place to get and share knowledge and it’s like a goldmine for inspiration for your next blog post, infographic, or any social discussion.
Use it on the go on your phone anytime to:
- Keep up to date with all the hot topics of your community is talking about.
- Identify the needed trends in your discussion topics.
- Discover all the demanded questions that are being asked.
Could your next content help to solve the most commonly asked question? Quora can assist you to recognize these questions. It also provides you a nice platform to increase the visibility for your content after it’s been written in relevant threads. Quora is also a great deal to find commonly asked questions
on any topic.
Use it for: Gaining a much-needed insight into “hot topics” within your industry niche as inspiration for your next big content.
3. Reddit
You might be probably already familiar with the Reddit App to some extent. But are you utilizing it as part of your next content marketing campaign? To many marketers, Reddit performs two vital roles.
- It’s an excellent source of both inspiration and research for your content. Have a hot question in which you’d love to get responses to use the data as part of your next infographic or any other campaign? Reddit’s community can help as long as there is an active subreddit. Simply want an easy-to-follow feed of content and trending discussion in an industry or niche? Reddit can definitely help you out with that (until there is an active subreddit).
- It can also be a great place to promote your published content. Post the link in the subreddit and there’s a fair chance that you’ll gain some great and useful feedback from the community and (if it is a strong enough concept) the scope for referral traffic for your content as well.
Reddit is also a great platform for creating brand awareness and get subject master expert’s of your niche and get opinions or views on your content. Make the most of the Reddit with the proper subreddit targets.
Use Reddit for Researching content ideas, collecting data, and elevating the finished product.
4. Evernote
Evernote is another very useful application for making notes on the go for the very simple reason that these can sync between many devices, ensuring that you’re able to access the notes on your desktop where you left off on your phone.
- In addition, Evernote works when you’re offline also, syncing to other devices as soon as you have a working internet connection available.
- You can do much more than compile text content as notes in Evernote. You can also do save and sync links, tables, checklists, images, and even audio recordings too.
- You’ll also see that Evernote is much easier than ever to collaborate with others over the simple share functionality.
- As a content marketer, it’s an easy solution for storing notes in an easy to reach location which you can manage on from anywhere, on every device.
- Evernote isn’t meant as a tool to record your next vial post in. It’s simply about, to begin the ideation and development phases.
- Use it for Creating and sharing notes over your multiple devices as well as sharing with collaborators.
5. Slack
We all know that content marketing is all about collaboration with the team or some time with the stakeholders, right?
There are some better ways to interact with your team and other content collaborators like writers, designers, developers, or clients than through Slack. It’s a very simple but effective solution to bring team communication and collaboration all in one place, allowing you to talk separately as well as in a group.
Slack brings complete team communication and much-needed collaboration into one place so you can get more work done to achieve the synergy, whether you belong to a large enterprise or a small business team collaboration is key.
Download Slack for your phone and you’ll be in contact with everyone else involved in the content creation process. Set up alerts and you’ll be notified anytime whenever anyone pings you a message. Speed up team communication and get more done.
Use it for: Collaborating as a content team and improving productivity.
6. Grammarly Keyboard
Ever had to put together a last-minute post or send that all-important concept document while away from your desk? Who hasn’t?
On the occasion when you have an important piece of copy to write when you haven’t got the laptop or desktop to help, your only option is to use your phone. And anyone who has wanted to do so will know how even the best of copywriters fill find mobile-written work riddled with unnecessary spelling and grammatical errors.
Why?
Because mobile keyboards are very hard to use! If you ever find struggling to write on the phone without getting embarrassing mistakes, you definitely want to download the Grammarly Keyboard.
This simple but valuable addition to any app lets you compose your articles with ease, picking up the mistakes, and suggesting amends.
Grammarly Keyboard will suit your needs perfectly to write and it will become your most-used app for your mobile working; guaranteed!
In short, for those who have difficulties with spelling, punctuation, grammar, capitalization, and other editing and proofreading difficulties, this Grammarly app is a convenient way to check work for correctness before sending it.
Use it for: Avoiding awkward spelling and common grammatical errors when
writing on your mobile phone.
7. CoSchedule
CoSchedule is often referred to as “The #1 Marketing Calendar.” Those who use it on the desktop will be glad to know that it’s also accessible on mobile devices. On the other hand, those who are not using it should definitely need to check it out!
Their own material showcases the tool as an answer to “Eliminate endless email threads, disconnected workflows, and a dozen and a half running pieces (in all different tools) and Get everything arranged in ONE place, so you (and your team) can concentrate on the important stuff to do… getting things done!”
In short, CoSchedule allows teams to cooperate better on content and social campaigns, with one of the key features for content marketing, is the impressive calendar; allowing you to design campaigns and view deadlines for a future period.
Use it for: Managing all your content calendar on the go.
8. Boomerang Mail App
Boomerang is for the content marketers who are actively involved in the various outreach process of content development – especially those who work remotely or pitch in different time zones.
Boomerang, the Gmail app which we are familiar with, is a great method to schedule all important emails to send at a particular time.
When doing outreach, something which is hard enough to do from your mobile phone, it’s essential to target bloggers, reporters, and publishers at the time when they’re likely to be more responsive. That means, if you’re operating across multiple time zones, you need to be capable to land an email in their
inbox at the best time.
The other interesting feature is that you’ll be able to understand who has opened your emails; at any time, on your mobile phone. Perfect for monitoring in on campaigns out of hours.
In short, Schedule your emails to send at optimal times, snooze communications, get read receipts & follow up hints if someone doesn’t respond to the email.
Download the app on Apple or Android devices and you’ll soon find that mobile outreach becomes a little easier.
9. WordPress
How could we put together a roundup of your content marketing apps without discussing WordPress?
Word Press needs no introduction, however, it’s far simpler to manage your self-hosted WordPress (or WordPress.com) blog from the app and than logging in to the admin panel via the mobile browser.
Whether you’re writing new posts, proofreading, or editing old posts, you can do it all from your WordPress app when you need it most.
Perhaps not one you’ll be using as often as some of the other Apps. However, it comes handy from time to time and the app gets more beneficial with every update.
It’s also great for managing comments while on the go. Use it for: Managing WordPress pages, posts, and managing comments from your phone.
10. Trello
Trello continues to be one of the more popular and simple projects management tools.
Thousands of content teams throughout the world use it to handle workflows, moving content from ideation, through production and proofreading to a “ready to publish” status.
If you’re responsible for managing the content production for a team and you’re using Trello as your tool of choice; you definitely need to download the app.
If nothing else, it allows you to easily and quickly have an eye on progress when you’re away from your desktop and, when connected with Slack (the integration is great) you’re fully in control of everything; being able to adjust due dates, move cards from one board to other, and attach communications and feedback.
Use it for: Managing your content team from your phone.
Summary
There are plenty of other great content marketing apps that you can use to ease your work. However, these 10 are the most useful apps, at least without going too specific.
Using your smartphone as part of your workflow can help you to be productive even when out of the office. With the right apps, you did be definitely amazed at how much you can get done from the smartphones! Explore various other suitable apps for your daily needs and share your views on the apps that made your content marketing a little easy.
